Concept Solutions

CS creates and supports Mission-Critical solutions that keep our country safe, in the areas of Aerospace, Space, Defense, and Homeland Security. They are experts in delivering innovative solutions through information technology, systems engineering, and program management.

BRANDING

Industry

GOVERNMENT

Role

CONTRACT DESIGNER

01 . The Challenge

Concept Solutions wanted a new logo that not only showcased their wide breadth of bold, mission-critical solutions. We aimed to adjust the previous logo elements to create a visually stunning, modern and highly recognizable symbol.

02 . The Solution

The Concept Solutions logo rebrand process involves a comprehensive approach to refreshing a brand’s visual identity. It begins with understanding the brand’s evolution, goals, and audience, followed by research into industry trends and competitor analysis. The design team then creates new logo concepts that align with the brand’s updated vision, values, and positioning. After multiple iterations and stakeholder feedback, the final logo is refined for clarity, impact, and versatility. The rebranding ensures the logo resonates with both existing and new audiences, while maintaining the brand's core identity.