Southwest Airlines

Oracle "Art of the Possible" sales prototypes demonstrate the potential of future advancements, highlighting possibilities rather than final products. By engaging clients with visionary ideas, these prototypes inspire, spark interest, and gather feedback to refine offerings and align with customer needs.

UX, UI, PROTOTYPE

Industry

TRAVEL

Role

PRINCIPAL DESIGNER

01 . The Challenge

Integrate new user flows for both passenger-facing and backend administrative functionalities into the existing Southwest Airlines mobile app while incorporating feedback from flight attendants' daily experiences to enhance the overall user experience.

02 . The Solution

Developed a modular and flexible design architecture to facilitate seamless integration of new features. Prioritized flight attendant feedback throughout the design process, emphasizing improvements in workflow efficiency and communication (both inter-crew and customer-facing). Utilized whiteboard sketching to brainstorm and refine use cases based on existing documentation. Created interactive prototypes in Sketch to visualize and test new features, ensuring they met the needs of both passengers and flight attendants.