Oracle
Customer Insights
Customer insights focus on understanding user behavior, pain points, and preferences to improve product offerings and enhance customer satisfaction. Analyzing feedback, usage patterns, and support queries helps identify features that drive engagement and retention. These insights enable SaaS providers to make data-driven decisions for product development, marketing, and customer success strategies.
Category
UX, UI
Industry
ENTERPRISE, B2B
Role
PRINCIPAL DESIGNER
01 . The Challenge
The challenge is to design an intuitive and efficient experience for users to create meaningful customer insight signals.
Users need a clear, guided process to define, configure, and refine signals without friction. Key considerations include minimizing complexity, providing real-time feedback, and ensuring flexibility for diverse business needs.
02 . The Solution
The solution improves discoverability through intuitive navigation and smart recommendations, reducing cognitive load with guided workflows and contextual assistance. It streamlines workflow integration by enabling seamless data connections and automation while ensuring accuracy and relevance through validation checks and real-time feedback
