Pure Matters
Besin's Healthcares premium vitamin and supplement company drawing on heritage of research and innovation, the mission is to provide consumers with pure and balanced solutions using wholesome, natural ingredients, proven to enhance the quality of life.
Category
UX, UI, MARKETING
Industry
E-COMMERCE, HEALTHCARE
Role
CREATIVE DIRECTOR, CONTRIBUTOR
01 . The Challenge
The e-commerce website for Pure Matters had a high bounce rate, and conversion rates were below industry standards.
02 . The Solution
Process
I led the redesign of the shopping and checkout experience, focusing on user-centered design, A/B testing, and integrating customer feedback. We used data to inform every decision, ensuring the flow was intuitive and seamless.
Collaboration
Managed a team of designers and collaborated with marketing, content, and development teams to create a cohesive, customer-focused experience.
Impact
The redesign led to an 18% increase in conversion rates and a 15% boost in overall production efficiency, directly impacting revenue.
